News
01 Dec 2023
True In News
Indian cricket team captain Rohit Sharma has partnered with Marico’s True Elements as the company’s brand ambassador, the company said on September 2. Sharma will also work with the healthy foods brand to launch his own line of c0-branded products - RS by True Elements. Read More…
India’s first Clean Label and 100 percent Whole Grain certified food brand, True Elements, was invited to represent India at the first-ever global outreach event for Millets by the Government of India - the Saveurs and Métiers Expo - held in Belgium in January. Read More…
True Elements has brought forth its first-ever campaign. The campaign encompasses four relatable films packed with dash of humor and an earworm built on sonic and ASMR fundamentals, creating a distinct voice for itself in an otherwise functional category driving higher recall. Read More…
True Elements offers a range of products, including western breakfast such as oats, muesli, apart from Indian breakfast items such as poha and dosa, and other snacks. Currently, the brand is available in over 90 online platforms and in over 12,000 retail outlets. Read More…
Consumer goods company Marico has picked up a 53.98% stake in HW Wellness Solutions, the parent company of omnichannel healthy snacks startup True Elements, for an undisclosed amount. Read More…
